Are businesses undervaluing the impact of Master Data Management (MDM) initiatives? If they are not looking at the many, often unexpected, ways that data management can impact the top and bottom line, they might very well be doing so.
It is firsthand knowledge that data management initiatives are seldom viewed as an opportunity to create significant value within an organization. You may be wondering how to entice your stakeholders with an MDM project when the ROI may seem intangible. Although it may seem elusive, the business case below outlines how one company realized a return of over $75M on a $25M investment.