Topics: Data Profiling, Data Quality, Blog
We all know that ‘bad data’ is bad, but to what extent? Have you ever been a part of an email campaign where you get more email bounce-backs than successfully sent messages? While the annoyance factor is high, research tells us it can’t compare to the true cost of having customer data that’s out of date, duplicated, or inaccurate. As a frame of reference, think about the grocery store loyalty cards in your wallet. Do you always have them with you when you