IS DOMAIN-CENTRIC MDM DEAD?
Solomon Williams and Conrad Chuang will discuss the changing demands on master data management programs, its ramifications, the change in perspective, and the impact on today’s enterprises. Master data management programs used to be domain-specific - you were either working on a customer or product MDM. But today, MDM has shed its domain-centricity and is now process-oriented. Modern multidomain MDM programs support key business processes, such as Idea to Opportunity, Opportunity to Market, Market to Order, and Order to Cash.